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180 wins ASICS for Olympics 2012
Good news for 180 Amsterdam; ASICS appointed the agency for its global communications around the London Olympic Games 2012 – after a competitive pitch that started last summer. 180 will also work with...
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180 designs inkfriendly Ecofont
180 created a new font, called EcoDIN. The font is designed to use less toner when printed – which gives the impression that ‘Eco’ stands for ‘Economical’. The font was inspired by the Ecofont by...
View ArticleWhat you say during divorce, may last forever
What a beaut of a commercial. To understand it as a non-Dutch speaker, you need to know that the tattoos say things like: “If you’re gonna visit dad now, you can stay there”, “If you’re taking the...
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Stephen Corlett becomes MD at 180
As from June 180 has a new MD: Stephen Corlett. He worked both on agency and client side, starting his career at Saatchi & Saatchi London with Kevin Dundas, who is now CEO at 180. After Saatchi’s,...
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20 shortlist nominations in Film (craft) for Amsterdam
With 13 shortlist nominations in film and 7 in film craft, Amsterdam should be able to win some more Lions tomorrow night. Of all these nominations 4 go to Nike ‘Write the future’, 3 to Heineken’s ‘The...
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In memoriam: Alex Melvin
180 co-founder Alex Melvin passed away peacefully in his Amsterdam home last Friday, August 12. He was 53. Alex, who bravely fought melanoma for three years, was comforted by family and close friends....
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ADCN’s expat night; don’t take Amsterdam for granted
Last Wednesday the ADCN (Art Director’s Club Nederland) hosted a session in ‘De Kring’ on the Rembrandtplein dubbed ‘XXX Expat’ (XXX is part of the city’s shield), with the noble aim of bringing two...
View ArticleAmsterdam does well at Eurobest and Epica
With a track record like Tribal DDB it’s hardly a surprise that they became interactive agency of the year at Eurobest this year. Throughout the year they’ve been making great and award winning work...
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Singing Telegram
Remember when we used to send digital Christmas cards with a tune inside? Very web 1.0. This is the 3.0 version; a Western Union platform that allows you to perform a virtual duet and produce a...
View ArticleThe magic wand
Sony Playstation introduces a new Harry-Potter-like game, “Book of Spells,” that turns your (motion) controller into a Magic Wand. This commercial – created by 180 Amsterdam – enlarges the qualities...
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Tame the beast
Created by 180 Amsterdam for the überhip new barber Barber in the Binnen Oranjestraat 24 that not just does shaves and trims, but also offers you a whiskey when they’re taming your beast.
View ArticleThe last of us
180 and production company Minivegas created this 60 second commercial for Sony’s new “horror survival” game The Last of Us. It took us a while to figure what exactly is happening, but fortunatley the...
View ArticleThe land of Tika and Taka
This ad for Turkish Airlines with Messi and all the other FC Barcelona stars….oh wait, we mean Qatar Airways, of course. Forgive us the mistake, but half a year ago Messi was on a plane competing with...
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180 hires Sr Art Director Bartolucci
Tony Bartolucci has made a switch from DDB New York to 180 Amsterdam, becoming Senior Art Director. Bartolucci has worked in New York for 10 years, working for BBDO, Campfire and DDB, on brands like...
View ArticleCutout worlds
Sometimes the same idea pops up at several places more or less at the same time. Two weeks ago we all saw the craftsmanship that went into the million Pound John Lewis Christmas commercial – “the...
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Lemz wins Grand Prix for Good
Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel. As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case...
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Wooding head of client services at 180
Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam...
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Armistead Head of Planning at 180
180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and...
View ArticleStretching football
Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful...
View ArticleOut of Office Hymn
While most agencies in Amsterdam try to show how state of the art they are by building digital applications, 180 turns – tada! – 180 degrees and goes back to the times when the written word – let alone...
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