What a beaut of a commercial. To understand it as a non-Dutch speaker, you need to know that the tattoos say things like: “If you’re gonna visit dad now, you can stay there”, “If you’re taking the house, I’m taking the boys”, and “Don’t you think your dad still wants to see you”. You can guess what the pay-off is: “What you say during divorce, may last forever”. Impressive. We’ve asked ourselves a few times why SIRE (The ‘Ministry’ of underexposed social issues) exists – previously they educated the Dutch about how to react to kind behaviour – but with this film they’ve won back their reason for existence. And ‘chapeau’ for 180. Not just for making this commercial, but also for doing something in Dutch for a change. Oh yeah, there’s also a website (‘children in divorce’) that elaborates on the issue using the same visual style as in the commercial.
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