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Wooding head of client services at 180
Megan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam...
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Armistead Head of Planning at 180
180 Amsterdam appointed Ben Armistead as new Head of Planning. British native Armistead joins from Wieden+Kennedy Portland where he was Global Planning Director and responsible Electronic Arts and...
View ArticleStretching football
Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful...
View ArticleOut of Office Hymn
While most agencies in Amsterdam try to show how state of the art they are by building digital applications, 180 turns – tada! – 180 degrees and goes back to the times when the written word – let alone...
View ArticleStereo Types
The nice thing about sponsoring FC Barcelona is that you can use its ‘assets’ in your advertising. And agency 180 could thus create a typical football commercial for Qatar Airways without actually...
View ArticleMike Harris joins 180 as global head of strategy
180 has appointed Mike Harris as its new global chief strategy officer, overlooking its Amsterdam and LA offices. He will drive new business growth and tackle high-level strategic opportunities for...
View ArticleIt’s a big world. Go run it!
ASICS asked 180 to inspire all sportspeople to challenge their boundaries and discover the huge variety of ways to run. Together with some real running enthusiasts, cast from running groups around the...
View ArticleIntense coffee
When you’re stoned your taste buds experience the tasting process more intensely – we all know that. So why not let your focus group smoke a big J and give them some coffee. And apparently Moyee...
View ArticleGo!
This film, promoting the PS4 console, is obviously about gaming. But the most important part forms a very smooth dance video to the catchy beats of Go! by the Chemical Brothers. It shows once again how...
View ArticleIt’s not fair
“Life is filled with unfair things, but Moyee FairChain Coffee is fairer than those things” is the typical somewhat superficial way for ad agencies to look at things. However, when you execute it as...
View ArticleFair enough
A concept that you can use for any product, really; showing the opposite of a product benefit and then, at the end; “luckily there is ….!” But if executed well (as in this case) it is easily...
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