Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful (but stretchable) Andrés Iniesta try out the jeans in a test lab – the latter was recently also spotted in Nissan’s test lab, for that matter.
Fortunately Replay didn’t give in to the temptation of using too many classic football attributes. Now, even if you don’t care about football, the fashionable orgy of images could easily convince you that Replay is making a comeback.
Created by 180, directed by Justin Anderson (Bold Productions) and shot by Simon Chaudoir. Edited by The White House, post produced by Rewind FX and the sound was done by Adelphoi and Angell Sound.